Honda Posts Increased Sale

The American arm of Japanese automaker Honda recently disclosed to the public their sales record for the month of November. According to the automaker, they have sold 111,431 units of Honda and Acura vehicles. That marked an increase of 4.7 percent compared to the company's sales record for November of last year when they sold 106,446 vehicles.

With the American dollar falling against the Euro and the Canadian dollar, consumers are slowly reducing in number. But Honda's performance in marketing their vehicles shows that they are in a position to deliver vehicles that consumers are looking for. Dick Colliver, the executive vice president of American Honda, had this to say according to The Auto Channel: "Even In these uncertain times, our bread-and-butter products are showing real growth. The all-new Accord continues to set a blistering pace with sales up by more than 25 percent."

For years, the Honda Accord has been well received by consumers because of its reliability. The Japanese automaker also manufactures luxury vehicles under the Acura brand. Although Acura is yet to match Lexus in terms of popularity among luxury car buyers, the brand is slowly becoming a favorite among consumers. But last month saw another dismal period for Acura as they posted a decrease of 24.9 percent compared to November 2006. Last month, the Japanese luxury brand sold 12,910 units of cars and light trucks while last year, for the same month, the company has sold 17,200 units.

The Acura division may have experienced reduced sales for November but some of their models showed increased in sales. The luxury division reported that they have already sold 52,700 units of the award-winning Acura ball joint -equipped Acura MDX from January to November this year. That figure is 9.6 percent better than their January to November sales last year of 47,894 units.

Meanwhile, for the Honda division, several models apart from the Accord have helped the automaker set an increased sales record for November. The Honda CR-V is one of them with sales up by 1.6 percent compared to November 2006 sales. The Honda Fit is the biggest gainer with an increase of 106.0 percent. 5,361 units of the award-winning Fit were sold last month. According to the automaker, the Civic and the Civic Hybrid both posted an increase in sales. The Japanese automaker reported that they have sold 24.8 percent more Civic units last month compared to the same period last year. The Civic Hybrid on the other hand increased by 46.6 percent.

About the Author
Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.


Source: http://ilove-hondacars.blogspot.com/2007/12/honda-posts-increased-sale.html