Maruti is trying to tighten its loose ends in SUV and in premium sedan segment. This New Delhis one of the leading automobile manufacturers is also taking heads on with the products of Honda, this after sx4 that was launched against the city in premium sedan- now in SUV.
Maruti is ready to drive into another Honda defense structure after the sx4. Soon, it will launch its SUV which is the new grand Vitara to take on the Honda CRV. This happens to be Maruti's second experiment with the Vitara. It first launched the Vitara in 2003 but sold a menial 380, as compared to the Honda CRV, which has sold more than 7400 units since its launch in the same year. Even Hyundai Tuscon has sold 1626 units since its launch in 2005. Maruti hopes that the new 2 litre Vitara, which is priced between Rs 14-16 lakh, will bring home the numbers.
Maruti Udyog MD Jagdish Khattar said that it is small and compact and they are offering it with a price which will be very attractive.
The new grand Vitara, known as the Escudo in Japan, will be available in both the automatic and manual versions.
The new Honda CRV is a more powerful vehicle but it also comes with a heavy price tag of almost Rs 18 lakh.
Car enthusiasts along with analysts are interested to see if Maruti can win over customers with an aggressive pricing strategy.
Source: http://anger-the-picklettpphmrrf.blogspot.com/2007/08/maruti-heads-on-with-honda-products.html
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